A consumer-focused brand builder and passionate entrepreneur, Anthony Saniger brings over 17 years of expertise in marketing for beauty, fashion, and wellness industries. Known for his strategic vision and creative approach, Anthony has a proven track record of helping brands unlock their potential and connect meaningfully with their audiences.

In 2015, Anthony founded Act Second, a strategic and creative marketing agency based in New York City. Since its inception, Act Second has partnered with businesses of all sizes—ranging from startups to global enterprises—to deliver tailored solutions, including rebranding, positioning, digital strategy development, and go-to-market planningBeyond his agency work, Anthony serves on the board and invests in brands across the CPG, beauty, and hospitality sectors, where he leverages his deep industry knowledge and entrepreneurial insight to drive growth and innovation.

Driven by a commitment to excellence, Anthony thrives on transforming ideas into impactful campaigns that elevate brands, inspire consumer trust, and foster lasting connections.