Raisin Family | Nurturing Brands in the Baby, Kids, and Pet Categories

Raisin nurtures premium brands in the baby, kids, and pet categories.

With support from our network of investors and a dedicated creative agency, these brands can thrive, innovate, and achieve their full potential.

With nearly two decades of experience crafting identities and eCommerce strategies, we’re eager to focus our energy on a deeper level with our brands—exploring new ways to deliver value, strengthen brand loyalty, and drive sustainable growth for the long term.

Our Brands

Clean Ingredients for a Better Tomorrow

Products should do more than just deliver results—they should also prioritize the health and safety of babies, kids, pets, and the planet. Every brand in the Raisin family is committed to using clean, high-quality ingredients that are as gentle on people and pets as they are on the environment. Together, we’re creating products you can trust.

THE RAISIN PLEDGE:

Baby & Toddler Safe- Ingredients

No Bleaching Agents

Vegan

Cruelty-Free

M&A

We seek brands with engaged audiences and untapped potential.

Brands in the Raisin family grow faster and more efficiently by leveraging shared technology, resources, best practices, and a collaborative network of advisors. And, we’re always on the hunt for the next brand that will positively impact the community. Contact Us

Our Investors

We’re proud to be backed and supported by exceptional investors.

Our partners share our vision for building a better future, bringing a deep understanding of the industries we serve and a steadfast commitment to supporting brands that prioritize quality, care, and sustainability.

OUR BOARD

Leadership You Can Trust

Led by Anthony Saniger, our board brings extensive experience in building and scaling world-class startups. Together, they share a passion for empowering businesses and entrepreneurs to thrive.